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NatrixOne's Mission & Vision

NatrixOne has a vision to have their product available to every dog lover in America.  Our Mission is to provide a crop to mouth product that enables our beloved dogs to live longer, happier, healthier lives.

Do you want your young dog to have a healthy and active life?  Does your old dog have arthritis pain? Does your pet have skin issues or allergies?  NatrixOne can provide everything you are looking for in a supplement to help this issues.   Does your dog have food allergies? The plant-based NatrixOne allows you to avoid the allergens in the animal and fish proteins found in other supplements.  It is hard to argue with the benefits of what NatrixOne can provide for your pet at any age.  From the ground to your dog’s mouth, it was developed by Nature and provided by NatrixOne.

Our Commitment to You

Better Pets Lives


Give Back

Love What We Do

4 Paw Promise

Learn & Grow

Meet our Two-Legged Family


Dr. Rich Coleman

Chief Veterinary Officer

I have been a veterinarian for over 16 years. I currently am the Owner and Chief of Staff for a 5 doctor/32 staff member animal hospital, but I have worked in veterinary medicine for over 29 years. I have been married to the love of my life for 17 years and have been blessed with 2 beautiful daughters. We share our couch with 2 black labs and share our bed with 2 crazy cats.


Sam Iam


Sam's passion for NatrixOne starts with attention to detail and logistics in the office and Camelina fields. A pet owner and lover, Sam enjoys getting to know his customers and their pet's needs.


Shelli Gilman

Head of Sales

With two decades of sales in the veterinary and pharmaceutical business, Shelli brings a wealth of industry insight to NatrixOne. Born in Cincinnati and raised in England, Shelli enjoys spending time with her family and two dogs, Pip and Lotta.


Libby Hinken


With a degree in marketing and design from the University of Cincinnati, Libby helps keep NatrixOne in front of happy customers both online and offline. An avid runner and sports enthusiast, Libby also has years of experience in the event planning industry.


New Hire

Product Development

Coming soon!


Aubrey Backscheider

Technical & Moral Support

After 10 years at IBM and traveling the world, Aubrey runs her business and family through the waters at top speed. Bogie loves being part of the NatrixOne family!